50 Shades of Grey Back to the portfolio

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Description:

While working as a motion designer at Ignition Creative, a couple designers and I had the opportunity to go through the process of pitching a graphic trailer piece for “50 Shades of Grey”. I was in charge of creating various moodboards to suggest shapes, color, lighting and mood. From there, each designer was assigned a specific approach for the piece to storyboard out. I was in charge of storyboarding the client’s idea of an abstract shape that revealed type and had footage from the film projected onto its undulating surface. The camera explores the shape until the end where it pulls out revealing to the audience that the abstract shape was Mr. Grey’s tie all along.

Software:

After Effects
Below are the storyboards and moodboards I created:

TS_01

 

MABX_Moodboards_Ethereal_EE_01 MABX_Moodboards_SoftHard_EE_01 MABX_Moodboards_Rough_EE_01 MABX_Moodboards_Patterns_EE_01 MABX_Moodboards_OrderDisorder_EE_01

50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey
50 Shades of Grey